Chateau Loulan Kemasan Botol Anggur dek Wen Liu adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2026 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
BasiKamasan· 2026
Chateau Loulan Kemasan Botol Anggur
dek Wen Liu
Klien: Shenzhen Oracle Creative Design Co.,Ltd.
Pamenang A' Design Award Basi dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #173417Desain
Tantang Chateau Loulan Kemasan Botol Anggur
Chateau Loulan adolah desain kemasan untuak anggur putiah semi-manih baralkohol randah nan diproduksi di Cino. Labelnyo tabuek dari logam jo pawarnaan sabagian sarato finishing frosted, dan manggambaran tokoh legendaris nan dikenal sabagai Si Rancak Loulan. Ukiran balubang nan tainspirasi dari teknik kaligrafi Cino "flying white" mambantuak jandela semi-transparan nan mampaliekan warna anggur di dalamnyo. Goresan kaligrafi di bagian bawah botol maingekkan pado bentang alam gurun tampek kilang anggur tu barado. Ukuran botolnyo 76 kali 76 kali 300 milimeter.
Pangakuan
Tantang A' Design Award Basi
Chateau Loulan Kemasan Botol Anggur adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Chateau Loulan Kemasan Botol Anggur dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Chateau Loulan Kemasan Botol Anggur dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- Dimensi & Kemasan
- 76mmx76mmx300mm
- Tag
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- Teknologi Produksi
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- Tantangan Desain
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- Penelitian
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- Inspirasi
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- Durasi Proyek
- August - December 2024, Shenzhen, China
- Alua Operasi
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
- Anggota Tim
- Creative Direction: Wen Liu
Design Execution: Weijun Liu
Disponsori
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