Fountain Of Fortune Fungsi Utamo: Bungkuih Tahun Baru dek Tingwei Chang - Bank Sinopac

Fountain Of Fortune Fungsi Utamo: Bungkuih Tahun Baru dek Tingwei Chang - Bank Sinopac adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2026 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2026

Fountain Of Fortune Fungsi Utamo: Bungkuih Tahun Baru

dek Tingwei Chang - Bank Sinopac

Klien: Bank SinoPac

Pamenang A' Design Award Basi dalam Kategori Kamasan

6,655

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #174319

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Fountain Of Fortune Fungsi Utamo: Bungkuih Tahun Baru

Teks Buku: Set kado ko manampilkan bungkuih nan bagambar nan barisi duo kaleng Aia Kamakmuran sarato amplop merah mobile nan interaktif. Desain ko manafsirkan baliak tradisi maagiah kado malalui panuturan visual, elemen simbolik, sarato interaksi digital nan tapadu. Jo mangganduangkan citra Tahun Baru nan klasik jo fitur interaktif nan kontemporer, proyek ko manyajikan komponen fisik jo digital dalam suatu pangalaman parayoan nan basatu. Panyatuan simbol tradisional jo interaksi digital mancerminkan pandakatan nan mahubuangkan praktik budayo nan lah mapan jo cara-cara komunikasi maso kini.

Pangakuan

Tantang A' Design Award Basi

Fountain Of Fortune Fungsi Utamo: Bungkuih Tahun Baru adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Fountain Of Fortune Fungsi Utamo: Bungkuih Tahun Baru dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Fountain Of Fortune Fungsi Utamo: Bungkuih Tahun Baru dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Dimensi & Kemasan: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Tag: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Teknologi Produksi: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Tantangan Desain: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Penelitian: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Inspirasi: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Durasi Proyek: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Alua Operasi: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Anggota Tim: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Kredit Gambar: All images by Bank SinoPac.