Kweichow Moutai Osaka Expo Edition Kamasan Minuman Karèh dek Ying Song Brand Design Shenzhen Co., Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2026 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2026

Kweichow Moutai Osaka Expo Edition Kamasan Minuman Karèh

dek Ying Song Brand Design Shenzhen Co., Ltd

Klien: Kweichow Moutai Co., Ltd.

Pamenang A' Design Award Ameh dalam Kategori Kamasan

50,895

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #177057

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Kweichow Moutai Osaka Expo Edition Kamasan Minuman Karèh

Kweichow Moutai Osaka Expo Edition adolah rancangan kamasan untuak minuman karèh paringatan nan dibuek untuak Osaka World Expo 2025. Bantuaknyo tainspirasi dari bagian lua Paviliun Cino jo maingekkan ka lempengan buku bambu tradisional Cino. Botol keramik badiri di ateh lanskap logam, sadangkan kotaknyo dibuek dari papan bambu ekologis, logam, jo kulik buatan. Garih waktu logam di bagian ateh kotak manandoi hubungan panjang antaro merek jo World Expo. Pegangan logam nan babantuak guci anggur bisa digeser sapanjang garih waktu tu untuak mamutar kotak sahinggo tabukak.

Pangakuan

Tantang A' Design Award Ameh

Kweichow Moutai Osaka Expo Edition Kamasan Minuman Karèh adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Kweichow Moutai Osaka Expo Edition Kamasan Minuman Karèh dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Kweichow Moutai Osaka Expo Edition Kamasan Minuman Karèh malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dimensi & Kemasan: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Tag: Chinese Baijiu packaging, packaging design, commemorative wine
Teknologi Produksi: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Tantangan Desain: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Penelitian: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Inspirasi: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Durasi Proyek: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Alua Operasi: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Anggota Tim: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Kredit Gambar: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025