Huong Incense Identitas Merek, Desain Kemasan dek Huy Nguyen Tran

Huong Incense Identitas Merek, Desain Kemasan dek Huy Nguyen Tran adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2026

Huong Incense Identitas Merek, Desain Kemasan

dek Huy Nguyen Tran

Klien: Huong

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

8,326

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #178292

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Huong Incense Identitas Merek, Desain Kemasan

Huong adolah proyek branding jo kemasan untuak merek dupa Vietnam kontemporer. Desain ko manafsirkan baliak pamujoan nenek moyang sabagai ritual sensori nan tanang untuak generasi mudo. Warna-warnanyo mangikuti Limo Unsur, dan struktur kemasannyo diambiak dari Anam Harmoni jo rumah tradisional tigo ruang. Set ko tadiri dari kotak utamo baform heksagon, anam kotak dupa di dalamnyo, duo tampek dupa, jo bahan cetak. Sabuah situs web pandamping nan banamo Gap malanjuikan sistem visual nan samo, mambuek pangunjuang bisa bainteraksi jo siluet nenek moyang nan tabantuak dari bayang-bayang inyo surang.

Pangakuan

Tantang A' Design Award Gangsa

Huong Incense Identitas Merek, Desain Kemasan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Huong Incense Identitas Merek, Desain Kemasan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Huong Incense Identitas Merek, Desain Kemasan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensi & Kemasan: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tag: Renovative, Original, Respect, Nostalgic, Mythical
Teknologi Produksi: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Tantangan Desain: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Penelitian: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspirasi: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Durasi Proyek: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Alua Operasi: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Anggota Tim: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh