Kokorozashi Mirror Papan Tando Identitas Perusahaan dek Unou Jikenn, Inc.

Kokorozashi Mirror Papan Tando Identitas Perusahaan dek Unou Jikenn, Inc. adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2026

Kokorozashi Mirror Papan Tando Identitas Perusahaan

dek Unou Jikenn, Inc.

Klien: Mitsui & Co., Ltd.

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

15,938

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #181004

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Kokorozashi Mirror Papan Tando Identitas Perusahaan

Kokorozashi Mirror adolah instalasi papan tando identitas perusahaan nan dibuek untuak Mitsui & Co., Ltd. Papan tando ko dipasang di lorong stasiun nan tahubuang jo kantua pusek perusahaan. Foto-foto karyawan sarato pemandangan tampek karajo manggambarkan sapuluah divisi bisnis. Pasan-pasan nan ditulih jo tangan di ateh gambar tu manyampaikan cito-cito satiok divisi. Sabuah camin tagak di ujuang lorong tu jo mambaok tagline merek It all begins with Kokorozashi. Urang nan mancaliak ka manampak bayangan diri surang basamo jo pasan tu, nan maundang untuak marenuang sacaro pribadi.

Pangakuan

Tantang A' Design Award Gangsa

Kokorozashi Mirror Papan Tando Identitas Perusahaan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Kokorozashi Mirror Papan Tando Identitas Perusahaan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Kokorozashi Mirror Papan Tando Identitas Perusahaan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Dimensi & Kemasan: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Tag: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Teknologi Produksi: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Tantangan Desain: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Penelitian: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspirasi: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Durasi Proyek: Published: August 28, 2025 to Present in Tokyo, Japan.
Alua Operasi: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Anggota Tim: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Kredit Gambar: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.