Prepd Fungsi Utamo: Identitas Merek dek Cansu Dagbagli Ferreira

Prepd Fungsi Utamo: Identitas Merek dek Cansu Dagbagli Ferreira adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2026

Prepd Fungsi Utamo: Identitas Merek

dek Cansu Dagbagli Ferreira

Klien: Cansu Ferreira

Pamenang A' Design Award Gangsa dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #181178

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Prepd Fungsi Utamo: Identitas Merek

Prepd adolah platform pangantaran makanan nan inovatif nan maubah resep influencer digital manjadi hidangan nan disiapkan sacaro profesional. Identitasnyo bapusek pado estetika nan barani jo modern nan dirancang untuak mangganggu ruang teknologi makanan. Manampilkan logotype nan cadiak jo penggorengan dalam ruang negatif sarato palet Hijau jo Lime nan bakontras tinggi, merek ko marayokan hubungan antaro pancipta jo konsumen. Malalui fotografi nan ekspresif jo mautamokan manusia sarato geometri nan barasiah, Prepd maubah kagiatan menggulir manjadi pangalaman basantap nan nyato jo bakualitas tinggi.

Pangakuan

Tantang A' Design Award Gangsa

Prepd Fungsi Utamo: Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Prepd Fungsi Utamo: Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Prepd Fungsi Utamo: Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Dimensi & Kemasan: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Tag: food, app, delivery, digital, modern, colorful
Teknologi Produksi: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Tantangan Desain: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Penelitian: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspirasi: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Durasi Proyek: 6 months, France and Saudi Arabia
Alua Operasi: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.