Roofarm Rebranding Fungsi Utamo: Identitas Merek dek Naoki Eguchi and Taiki Yamada

Roofarm Rebranding Fungsi Utamo: Identitas Merek dek Naoki Eguchi and Taiki Yamada adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2026

Roofarm Rebranding Fungsi Utamo: Identitas Merek

dek Naoki Eguchi and Taiki Yamada

Klien: RooFarm Inc.

Pamenang A' Design Award Gangsa dalam Kategori Grafik

8,431

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #181329

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Roofarm Rebranding Fungsi Utamo: Identitas Merek

Teks Buku: Proyek ko marupokan inisiatif rebranding nan mairiangi paluasan usaho Roofarm. Parusahoan ko lah bakambang dari patanian di ateh atok gedung di parkotaan, jo kini sadang mailakuan paluasan ka patanian pedesaan skala gadang di sampiang oparasi parkotaannyo. Di tahap ko, visi parusahoan didefinisian baliak sabagai Mancipta Ulang Patanian untuak Manopang Pasokan Pangan Dunia. Visi ko dituangan ka dalam sabuah identitas nan tainspirasi dek rangkaian sirkuit nan mangungkapan patanian sabagai infrastruktur. Identitas ko manampilan duo bantuak nan sambuang-manyambuang nan malambangan hubungan antaro sistem parkotaan jo pedesaan.

Pangakuan

Tantang A' Design Award Gangsa

Roofarm Rebranding Fungsi Utamo: Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Roofarm Rebranding Fungsi Utamo: Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Roofarm Rebranding Fungsi Utamo: Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimensi & Kemasan: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tag: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Teknologi Produksi: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Tantangan Desain: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Penelitian: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspirasi: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Durasi Proyek: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Alua Operasi: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Anggota Tim: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Kredit Gambar: Naoki Eguchi / Taiki Yamada