Pastry Gift Box Kotak Hadiah dek Fudesign - Kazuo Fukushima

Pastry Gift Box Kotak Hadiah dek Fudesign - Kazuo Fukushima adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2019 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2019

Pastry Gift Box Kotak Hadiah

dek Fudesign - Kazuo Fukushima

Klien: Shanghai Yuyuan（group）co. Ltd

Pamenang A' Design Award Perak dalam Kategori Kamasan

29,895

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #77858

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Pastry Gift Box Kotak Hadiah

Mr. Qiao adolah maerek kue dari Yu Yuan. Maerek ko batujuan untuak manyebarkan jo manciptoan kata-kata nan baiak tantang tampek wisata jo kota Shanghai. Inspirasi rancangan ko basumba dari arsitektua bersejarah Shanghai, nan mawakilkan budaya nan uniak. Rancangan kreatif ko manyerap inti sari arsitektua nan dapek manjadi lambang gaya Shanghai kuno, dicampuaan jo gaya modern. Inyo mambuekan bungkusan hadiah ko manarik wisatawan untuak mambaliannyo sabagai oleh-oleh lokal.

Pangakuan

Tantang A' Design Award Perak

Pastry Gift Box Kotak Hadiah adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Pastry Gift Box Kotak Hadiah dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Pastry Gift Box Kotak Hadiah adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Dimensi & Kemasan: Width 250 mm x Depth 250 mm x Height 32 mm
Tag: Food, Package, Logo, Old Shanghai,
Teknologi Produksi: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Tantangan Desain: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Penelitian: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspirasi: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Durasi Proyek: The project started in November 2018 in Shanghai and finished in January 2019.
Alua Operasi: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Anggota Tim: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing