InterBrasil Logotype Redesign Disain Ulang Identitas Marek dek Mateus Matos Montenegro

InterBrasil Logotype Redesign Disain Ulang Identitas Marek dek Mateus Matos Montenegro adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2020

InterBrasil Logotype Redesign Disain Ulang Identitas Marek

dek Mateus Matos Montenegro

Klien: InterBrasil

Pamenang A' Design Award Perak dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #86886

Caliak Portofolio Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang InterBrasil Logotype Redesign Disain Ulang Identitas Marek

Inspirasi untuak pamikiaran baliak jo disain ulang marek ko adolah parubaihan dalam modernisasi jo integrasi dalam budayo parusahaan. Disain haik indak dapek lagi luwa dari marek, maagiah inspirasi untuak kapartnership baik sacaro internal jo karyawan, tapi juo jo palanggan. Suatu kasatupaduan tarintegrasi antaro manfaat, komitmen jo kualitas palayanan. Dari bantuak sampai warna, disain baru ko mangintegrasikan haik ka dalam B jo salib kasihatan ka dalam T. Duo kato ko basatupaik di tangah-tangah, mambuek logo taraso lai surang kato, surang simbol, manyatuakan R jo B dalam haik.

Pangakuan

Tantang A' Design Award Perak

InterBrasil Logotype Redesign Disain Ulang Identitas Marek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. InterBrasil Logotype Redesign Disain Ulang Identitas Marek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. InterBrasil Logotype Redesign Disain Ulang Identitas Marek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensi & Kemasan: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tag: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teknologi Produksi: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Tantangan Desain: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Penelitian: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspirasi: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Durasi Proyek: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Alua Operasi: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Anggota Tim: Mateus Matos Montenegro