Yan Natural Juice Pakakeh Botuak dek Backbone Branding

Yan Natural Juice Pakakeh Botuak dek Backbone Branding adolah pamenang nan sangaik tahormat dari A' Design Award Platina 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PlatinaKamasan· 2020

Yan Natural Juice Pakakeh Botuak

dek Backbone Branding

Klien: Backbone Branding

Pamenang A' Design Award Platina dalam Kategori Kamasan

201,010

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #86906

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Yan Natural Juice Pakakeh Botuak

Rancangan botuak ko diilhami dek alam dan prinsip biomimikri, khususnyo bantuak apel nan tagigik. Iko dimaksuadkan untuak manunjuakkan kualitas organik produk di dalamnyo. Anatomi iko manghasilkan bantuak nan salengkap nan bilo dilatakkan basampiang di rak atau wakatu pangangkutan, mamungkinkan pamaksimalan panghematan ruang. Namo marek tatulis pado label jo kaligrafi nan bagaya. Kaligrafi ko mambangkikkan warna jo tampilan rumput nan halus sabagai pangormatan kapado Alam.

Pangakuan

Tantang A' Design Award Platina

Yan Natural Juice Pakakeh Botuak adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. Yan Natural Juice Pakakeh Botuak mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. Yan Natural Juice Pakakeh Botuak adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensi & Kemasan: Width 70mm x Depth 85mm x Height 265 mm
Tag: natural juice, packaging design, biomimicry, organic,
Teknologi Produksi: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Tantangan Desain: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Penelitian: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspirasi: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Durasi Proyek: January to May 2017 in Yerevan Armenia
Alua Operasi: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Anggota Tim: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Kredit Gambar: All photo credits to Backbone Branding