Pagoda Identitas Korporat dek 1983Asia adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
BasiGrafik· 2020
Pagoda Identitas Korporat
dek 1983Asia
Klien: 1983Asia
Pamenang A' Design Award Basi dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #86954Desain
Tantang Pagoda Identitas Korporat
Pagoda marupokan identitas korporat nan dicipto untuak sabuah perusahaan buah-buahan Cino. Identitas iko dibangun sakitar duo maskot munyet, nan mulonyo digambar jo draf pensil sabalun dikambangkan jo software desain digital. Munyet dipiliah karano kaitannyo jo buah-buahan dalam budaya Cino, di mano munyet juo malambangkan kabijaksanaan sarato kaberanian. Maskot-maskot tu manari sapanjang ampek musim, sarato bungo-bungo di sakiliangnyo barubah manuruik satiok suasana. Warna-warna nan digunoan marujuak ka bungo, musim, jo alam. Untuak proses cetak, dipakai lapisan ultraviolet sarato hot stamping. Tujuan dari karya iko adolah untuak manampilkan budaya Asia nan panuh jo raso hormat taradok kahidupan alam.
Pangakuan
Tantang A' Design Award Basi
Pagoda Identitas Korporat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Pagoda Identitas Korporat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Pagoda Identitas Korporat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Dimensi & Kemasan
- UV, hot stamping
- Tag
- Package design, totem, traditional culture, Asian design, fruits
- Teknologi Produksi
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Tantangan Desain
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Penelitian
- Chinese symbol and totem research
- Inspirasi
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Durasi Proyek
- this project finished in end of 2017 in Shenzhen China
- Alua Operasi
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Paten
- 1983ASIA
- Anggota Tim
- Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie - Kredit Gambar
- 1983ASIA
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