Love&wash Fungsi Utamo: Pambungkuih dek Alexander Cherkasov

Love&wash Fungsi Utamo: Pambungkuih dek Alexander Cherkasov adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2020

Love&wash Fungsi Utamo: Pambungkuih

dek Alexander Cherkasov

Klien: Love&wash

Pamenang A' Design Award Perak dalam Kategori Kamasan

27,682

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #92436

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Love&wash Fungsi Utamo: Pambungkuih

Love&wash adolah desain pambungkuih untuak sarangkaian produk cucian, tamasuak sabun cuci bubuak, gel pancuci, kapsul, jo panghilang noda. Konsepnyo maungkapan kasiah sayang malalui metafora nan sadarhano barupo pakaian nan sadang bapaluak-paluakan. Di labe sabun bubuak untuak kain bawarno, kaus oto oranye jo kameja denim sadang bapaluakan. Huruf-huruf di logo dirapekan untuak maulang-ulang ide nan samo tu. Warno latar mambedokan antaro produk, sadangkan tipografi biru mangesankan kasagaran jo kamurnian. Pambungkuih ko tabuek dari karton jo plastik, sarato bahan-bahan nan bisa taurai sacaro biologis lah dirancang.

Pangakuan

Tantang A' Design Award Perak

Love&wash Fungsi Utamo: Pambungkuih adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Love&wash Fungsi Utamo: Pambungkuih dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Love&wash Fungsi Utamo: Pambungkuih adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensi & Kemasan: This packaging is planned to be based on biodegradable materials.
Tag: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Teknologi Produksi: This packages are made of the following materials: cardboard, plastic.
Tantangan Desain: It was necessary to stick to one main idea and filter out all unnecessary options.
Penelitian: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspirasi: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Durasi Proyek: The project was prepared for several month at the beginning of 2019 in Moscow
Alua Operasi: Consumers will feel love and care in this concept.
Anggota Tim: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin