Akbank Mobile Aplikasi Mobile dek Akbank T.A.S

Akbank Mobile Aplikasi Mobile dek Akbank T.A.S adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Seluler.

AmehSeluler· 2020

Akbank Mobile Aplikasi Mobile

dek Akbank T.A.S

Klien: Akbank

Pamenang A' Design Award Ameh dalam Kategori Seluler

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #99903

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Akbank Mobile Aplikasi Mobile

Rancangan baru aplikasi Akbank Mobile manyajikan perspektif baru dalam hal pangalaman perbankan nan sosial, cerdas, tahan masa depan dan baragiah. Dengan rancangan area nan dipersonalisasikan di laman utamo, pangguno dapek maliek wawasan cerdas untuak mamudahkan kahidupan keuangan mareka. Juo, dengan pendekatan rancangan baru ko, transaksi perbankan tradisional batutur dalam bahaso pangguno dengan visual thumbnail kontak, aliran aksi nan disederhanakan dan konsep-konsep.

Pangakuan

Tantang A' Design Award Ameh

Akbank Mobile Aplikasi Mobile adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Akbank Mobile Aplikasi Mobile dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Akbank Mobile Aplikasi Mobile malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Dimensi & Kemasan: iOS, Android
Tag: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Teknologi Produksi: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Tantangan Desain: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Penelitian: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Inspirasi: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Durasi Proyek: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Alua Operasi: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Paten: Copyrights belong to Akbank T.A.Ş, 2019.
Anggota Tim: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Kredit Gambar: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.