Gujinggong Arak dek Cheng Tian Sheng adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2020

Gujinggong Arak

dek Cheng Tian Sheng

Klien: Yuto

Pamenang A' Design Award Ameh dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #99904

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Gujinggong Arak

Carito budayo nan diturunkan dek masyarakaik ditampilakkan di ateh bungkusan, jo pola naga nan minum digambakan jo taliti. Naga diagungkan di Cino dan melambangkan kabahagioan. Dalam ilustrasi, Naga kalua untuak minum. Karano tatariak dek arak, ia malingka-lingka di sakitaran batua arak, ditambah unsur tradisional sarupo Xiangyun, istano, gunuang dan batang aia, nan mambuktikan lagenda arak tribut Gujing. Sasudah buka kotak, ado lapisan kartas kad bagilustrasi untuak mambuek kotak ado efek tampilan kaseluruhan sasudah dibuka.

Pangakuan

Tantang A' Design Award Ameh

Gujinggong Arak adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Gujinggong Arak dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Gujinggong Arak malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Dimensi & Kemasan: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Tag: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Teknologi Produksi: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Tantangan Desain: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Penelitian: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspirasi: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Durasi Proyek: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Alua Operasi: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Anggota Tim: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING