Phillips - The Imperial Patek Philippe Primary Function: Маркетингийн кампанит ажил

Phillips бүтээсэн The Imperial Patek Philippe Primary Function: Маркетингийн кампанит ажил бол Зар сурталчилгаа, маркетинг ба харилцааны дизайн уралдааны ангиллын 2024 A' Design Award Мөнгөн шагнал шагналын өндөр үнэлгээтэй ялагч юм.

МөнгөнЗар сурталчилгаа· 2024

The Imperial Patek Philippe Primary Function: Маркетингийн кампанит ажил

зохиогч: Phillips

Захиалагч: Phillips

Зар сурталчилгаа ангиллын A' Design Award Мөнгөн шагнал шагналтан

188,444

Баталгаажсан шагналтан

#160427 дизайны шагналын статусыг баталгаажуулах

Сайт руу зочлох A' Design Award дээр үзэх Хэвлэлийн мэдээ Шагналын тэмдэг

Өнгөнүүд

Дизайн

The Imperial Patek Philippe Primary Function: Маркетингийн кампанит ажил тухай

Book Text: Phillips компани Bacs and Russo-той хамтран дэлхий даяар "Сүүлчийн эзэн хаан" хэмээн алдаршсан Айсин Жороо Пүигийн нэгэн цагт эзэмшиж байсан ховор Patek Philippe цагийг борлуулахыг сурталчлах зорилгоор зохион байгуулсан олон улсын мультимедиа кампанит ажил бөгөөд үүнд лого дизайн, кино трейлер, түүхэн баримтат бичлэг, каталог, мөн Нью-Йорк, Лондон, Тайбэй, Сингапур, Хонг Конг зэрэг хотуудаар үзэсгэлэнгийн аялал зохион байгуулж, тус цагны өвөрмөц түүх, гарал үүслийг сэргээн амилуулсан болно.

Хүлээн зөвшөөрөлт

A' Design Award Мөнгөн шагнал тухай

The Imperial Patek Philippe Primary Function: Маркетингийн кампанит ажил нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. The Imperial Patek Philippe Primary Function: Маркетингийн кампанит ажил нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. The Imperial Patek Philippe Primary Function: Маркетингийн кампанит ажил бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Дизайны цаад тал

Хэвлэлийн багц

Зохиогчийн өгсөн кредит, багийн гишүүд болон техникийн дэлгэрэнгүй мэдээлэл.

Өвөрмөц шинж чанарууд: On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
Хэмжээ & Савлагаа: As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
Шошго: Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
Үйлдвэрлэлийн технологи: The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
Дизайны сорилт: The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found.
Судалгаа: The documentary film was the result of years of research including the authentication of the watch involving experts.
Урам зориг: The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
Төслийн хугацаа: The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
Үйл ажиллагааны урсгал: The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
Патент: Watch display case by Lekoni
Багийн гишүүд: CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin
Зургийн зохиогч: Phillips