Reka bentuk Happiness Pakej Mooncake oleh Chao Xu ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2020

Happiness Pakej Mooncake

oleh Chao Xu

Klien: La Maison Bakery

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

13,771

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #100696

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Happiness Pakej Mooncake

Pakej Happiness mooncake adalah satu set paket hadiah, yang terdiri daripada lima kotak dengan struktur dan grafik yang berbeza. Pasukan reka bentuk Inbetween Creative menggambarkan gambaran bagaimana penduduk tempatan merayakan festival pertengahan musim luruh, dengan menggunakan ilustrasi gaya Cina. Ilustrasi menunjukkan bangunan tempatan dan aktiviti Pertengahan musim luruh, seperti perahu naga lumba, memukul gendang. Reka bentuk pek hadiah ini tidak hanya berfungsi sebagai wadah makanan tetapi juga sebagai cenderahati untuk mempromosikan budaya kota Shien.

Pengiktirafan

Mengenai A' Design Award Gangsa

Happiness Pakej Mooncake ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Happiness Pakej Mooncake diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Happiness Pakej Mooncake memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Dimensi & Pembungkusan: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Tag: package design, logo, handrawing, typography
Teknologi Pengeluaran: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Cabaran Reka Bentuk: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Penyelidikan: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspirasi: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Tempoh Projek: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Aliran Operasi: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Paten: Trademark(2019) La Maison Bakery
Ahli Pasukan: Creative Director: Chao Xu
Illustration: Danlin Zhang
Kredit Imej: Collaterals and graphic design items: Chao Xu
Photography: Inlight