Reka bentuk Wen Niang Botol Wain Beras Kuning oleh Tiger Pan ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.
EmasPembungkusan· 2020
Wen Niang Botol Wain Beras Kuning
oleh Tiger Pan
Klien: Shenzhen Wanshengtang Industry Co., Ltd
Pemenang A' Design Award Emas dalam Kategori Pembungkusan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #101157Reka Bentuk
Mengenai Wen Niang Botol Wain Beras Kuning
Wen Niang ialah pembungkusan yang direka untuk wain beras kuning Cina. Botol ini diperbuat daripada kaca, sedangkan kebanyakan wain beras kuning dibungkus dalam seramik. Permukaan kaca menambahkan kilauan dan tekstur. Seekor burung bangau dengan sayap terkembang ditimbulkan pada bahu botol dan meliputi lebih daripada 320 darjah permukaannya. Burung bangau mempunyai kedudukan yang tinggi dalam budaya timur, di mana ia melambangkan integriti, keanggunan, kesihatan dan umur panjang. Botol ini berukuran 90 milimeter diameter dan 260 milimeter tinggi. Bentuk moden ini bertujuan untuk menarik minat pengguna yang lebih muda.
Pengiktirafan
Mengenai A' Design Award Emas
Wen Niang Botol Wain Beras Kuning ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Wen Niang Botol Wain Beras Kuning diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Wen Niang Botol Wain Beras Kuning mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- Dimensi & Pembungkusan
- Diameter: 90mm
Height:260mm - Tag
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- Teknologi Pengeluaran
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- Cabaran Reka Bentuk
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- Penyelidikan
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- Inspirasi
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- Tempoh Projek
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- Aliran Operasi
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- Ahli Pasukan
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - Kredit Imej
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
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