Rosé Fungsi Utama: Label Wain oleh Ximena Ureta

Reka bentuk Rosé Fungsi Utama: Label Wain oleh Ximena Ureta ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2020

Rosé Fungsi Utama: Label Wain

oleh Ximena Ureta

Klien: Concha y Toro

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

24,014

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #101247

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Rosé Fungsi Utama: Label Wain

Teks Buku: Rose ialah label wain yang direka untuk wain ros yang dihasilkan di Chile. Label ini berukuran 85 kali 90 milimeter dan dicetak pada kertas bertekstur seberat 89 gram per meter persegi. Lima warna khas digunakan menerusi teknik offset digital, dengan kemasan kerajang emas, kerajang hitam, timbul (relief) dan separa timbul (bas-relief). Reka bentuk ini diilhamkan daripada bunga ros, kelopak, daun anggur serta warna lembut langit senja. Sulur-sulur anggur berbelit di sekeliling teks. Botol ini memuatkan 375 mililiter, satu saiz kecil yang masih baharu bagi kategori wain ini di Chile.

Pengiktirafan

Mengenai A' Design Award Gangsa

Rosé Fungsi Utama: Label Wain ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Rosé Fungsi Utama: Label Wain diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Rosé Fungsi Utama: Label Wain memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensi & Pembungkusan: Label Dimension: 85x90 mm
Tag: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Teknologi Pengeluaran: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Cabaran Reka Bentuk: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Penyelidikan: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspirasi: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Tempoh Projek: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Aliran Operasi: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Ahli Pasukan: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Kredit Imej: Diego Agurto