Cera Una Volta Label Wain oleh Giovanni Murgia

Reka bentuk Cera Una Volta Label Wain oleh Giovanni Murgia ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2021

Cera Una Volta Label Wain

oleh Giovanni Murgia

Klien: Cantine Chessa

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #108149

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Warna

Reka Bentuk

Mengenai Cera Una Volta Label Wain

Cera Una Volta(Once Upon a Time) bukan sekadar wain tetapi juga lompatan ke masa lalu. Ia lahir dari impian mencipta permata oenologis kecil dengan menghargai ajaran nenek moyang dan teknik pembuatan wain masa lalu. Idea konsep kreatif wain menceritakan, dalam kesederhanaan hiperbola dongeng yang diwakili dengan baik oleh ilustrasi pada label, kisah kelahiran wain ini dan siapa yang menghasilkannya. Gaya yang dipilih adalah dongeng yang sengaja, untuk memberikan sentuhan ajaib kepada wain yang sangat berbeza daripada gaya klasik Vermentino.

Pengiktirafan

Mengenai A' Design Award Emas

Cera Una Volta Label Wain ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Cera Una Volta Label Wain diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Cera Una Volta Label Wain mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensi & Pembungkusan: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Tag: wine, packaging, illustration, label design
Teknologi Pengeluaran: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Cabaran Reka Bentuk: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Penyelidikan: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspirasi: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Tempoh Projek: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Aliran Operasi: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Ahli Pasukan: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Kredit Imej: 3D Render: Bruno Haver
Photography: Giovanni Murgia