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Dream of the Blue M6 Plus Pembungkusan Baijiu oleh Huashuang Liu and Jingzhang Xiao

Reka bentuk Dream of the Blue M6 Plus Pembungkusan Baijiu oleh Huashuang Liu and Jingzhang Xiao ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.


PerakPembungkusan· 2021

Dream of the Blue M6 Plus Pembungkusan Baijiu

oleh Huashuang Liu and Jingzhang Xiao

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

47,889

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #110718

Warna

Reka Bentuk

Mengenai Dream of the Blue M6 Plus Pembungkusan Baijiu

Dream of the Blue M6 Plus menggunakan reka bentuk mewah yang mencerminkan estetika moden. Botol biru dan label emas dengan hiasan titisan menunjukkan kemewahan sederhana dan menonjolkan citarasa antarabangsa. Ia memerlukan "Dream Drop" sebagai asal usul kreativiti, menggunakan botol titisan air dan penutup kristal sebagai simbol penggayaan. Strukturnya semula jadi dan peralihan lancar dari atas ke bawah. Dengan teknologi inovatif dan tekstur bahan yang lebih bermutu tinggi, kualitinya juga telah bertambah baik. Reka bentuk menyepadukan pemodelan, warna, ketukangan dan fungsi ergonomik.

Pengiktirafan

Mengenai A' Design Award Perak

Dream of the Blue M6 Plus Pembungkusan Baijiu ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Dream of the Blue M6 Plus Pembungkusan Baijiu diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Dream of the Blue M6 Plus Pembungkusan Baijiu ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik
Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Dimensi & Pembungkusan
Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Tag
crafts, Baijiu, spirit, packaging, art
Teknologi Pengeluaran
1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Cabaran Reka Bentuk
Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Penyelidikan
This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Inspirasi
The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Tempoh Projek
The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Aliran Operasi
This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Ahli Pasukan
Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Kredit Imej
Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.

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