Rosa Roxburghii Pembungkusan Teh oleh Guangzhou Cheung Ying Design Co., Ltd.

Reka bentuk Rosa Roxburghii Pembungkusan Teh oleh Guangzhou Cheung Ying Design Co., Ltd. ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2021

Rosa Roxburghii Pembungkusan Teh

oleh Guangzhou Cheung Ying Design Co., Ltd.

Klien: Guangzhou Cheung Ying Design Co., Ltd.

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

28,750

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #111732

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Rosa Roxburghii Pembungkusan Teh

Rosa Roxburghii ialah reka bentuk pembungkusan untuk minuman teh dalam tin. Bekasnya ialah tin aluminium berukuran 65 mm panjang, 65 mm lebar dan 95 mm tinggi, dengan kapasiti 245 ml. Grafiknya menggunakan ilustrasi bergaya Cina yang memaparkan kebun teh rosa roxburghii, yang mencerminkan ketelitian daripada penanaman sehingga pemilihan bahan. Elemen tradisional Cina dan warna tema merah yang melambangkan tuah membentuk susun atur reka bentuk ini. Pembungkusan ini dicipta untuk memberikan identiti yang jelas kepada produk serta menzahirkan kesihatan, kesemulajadian, kecergasan dan warisan.

Pengiktirafan

Mengenai A' Design Award Emas

Rosa Roxburghii Pembungkusan Teh ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Rosa Roxburghii Pembungkusan Teh diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Rosa Roxburghii Pembungkusan Teh mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Dimensi & Pembungkusan: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tag: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Teknologi Pengeluaran: The design material is made of aluminum can.
Cabaran Reka Bentuk: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Penyelidikan: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspirasi: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Tempoh Projek: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Aliran Operasi: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Ahli Pasukan: Creative Director: Zhiji Dong
Designer: Lu Gu