Smoked Trout Fungsi Utama: Pembungkusan Makanan oleh Armeanu Creative Studio

Reka bentuk Smoked Trout Fungsi Utama: Pembungkusan Makanan oleh Armeanu Creative Studio ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2021

Smoked Trout Fungsi Utama: Pembungkusan Makanan

oleh Armeanu Creative Studio

Klien: Valeputna

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

29,133

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #119796

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

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Reka Bentuk

Mengenai Smoked Trout Fungsi Utama: Pembungkusan Makanan

Trout Salai ialah reka bentuk pembungkusan untuk produk ikan salai. Pembungkusan ini diperbuat daripada karton kraft dengan kerajang emas dan varnis terpilih. Corak bulat, bentuk pintu pagar zaman pertengahan yang digunakan untuk pemotongan karton dan meterai keemasan merujuk kepada tradisi, warisan dan ramuan semula jadi. Meterai dan bentuk pintu pagar itu muncul merentasi keseluruhan rangkaian produk untuk menzahirkan kesinambungan. Pek terlipat ini berukuran 11.5 kali 25 sentimeter. Bentuknya yang padat membolehkan produk dimasukkan dan ditutup dengan mudah, di samping penyimpanan, pengangkutan dan paparan rak yang ringkas.

Pengiktirafan

Mengenai A' Design Award Perak

Smoked Trout Fungsi Utama: Pembungkusan Makanan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Smoked Trout Fungsi Utama: Pembungkusan Makanan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Smoked Trout Fungsi Utama: Pembungkusan Makanan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensi & Pembungkusan: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Tag: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Teknologi Pengeluaran: The packaging is made of kraft carton, has golden folio and selective varnishing.
Cabaran Reka Bentuk: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Penyelidikan: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspirasi: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Tempoh Projek: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Aliran Operasi: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Paten: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Ahli Pasukan: Armeanu Ana
Armeanu Catalin
Kredit Imej: Main Image and optional images - Armeanu Creative Studio SRL - Romania