Sogurt With Love and All Things Good Pembungkusan Yogurt Beku oleh Jimmy Chew

Reka bentuk Sogurt With Love and All Things Good Pembungkusan Yogurt Beku oleh Jimmy Chew ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

BesiPembungkusan· 2021

Sogurt With Love and All Things Good Pembungkusan Yogurt Beku

oleh Jimmy Chew

Klien: Sogurt

Pemenang A' Design Award Besi dalam Kategori Pembungkusan

14,338

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #119936

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Sogurt With Love and All Things Good Pembungkusan Yogurt Beku

Sogurt With Love and All Things Good ialah reka bentuk pembungkusan untuk cawan aiskrim yogurt beku. Rona warna segar digunakan untuk mencerminkan suara jenama yang mesra, riang dan elegan. Ilustrasi bertindih menggambarkan gabungan bahan-bahan utama dalam setiap rasa yang dihasilkan. Tipografi, ikonografi dan susun atur disusun untuk mempersembahkan maklumat produk dengan jelas serta memudahkan pembacaan. Penutup plastik pada pembungkusan terdahulu digantikan dengan penutup kertas. Setiap cawan memuatkan 125 mililiter dan mempunyai lebar 74 milimeter.

Pengiktirafan

Mengenai A' Design Award Besi

Sogurt With Love and All Things Good Pembungkusan Yogurt Beku ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Sogurt With Love and All Things Good Pembungkusan Yogurt Beku diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Sogurt With Love and All Things Good Pembungkusan Yogurt Beku dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensi & Pembungkusan: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tag: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Teknologi Pengeluaran: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Cabaran Reka Bentuk: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Penyelidikan: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspirasi: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Tempoh Projek: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Aliran Operasi: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Ahli Pasukan: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Kredit Imej: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.