Yanjing White Beer Pembungkusan Bir oleh Gen Xu and Feihu Han

Reka bentuk Yanjing White Beer Pembungkusan Bir oleh Gen Xu and Feihu Han ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2021

Yanjing White Beer Pembungkusan Bir

oleh Gen Xu and Feihu Han

Klien: Beijing Yanjing Brewery Co.,Ltd.

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #120520

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Yanjing White Beer Pembungkusan Bir

Yanjing White Beer adalah reka bentuk pembungkusan untuk bir dalam botol dan tin. Grafiknya menggabungkan unsur budaya China dan Jerman, dengan warna yang diambil daripada pakaian seragam bola sepak Jerman serta imej malt dan hop sebagai penghormatan kepada Jerman, asal-usul bir putih. Panel tajuk berbentuk perisai mengetengahkan nama produk dan mengekalkan susun atur yang seimbang. Tin ini mengikut saiz tapak tangan purata untuk genggaman yang selamat, manakala botol yang meruncing boleh dipegang pada mana-mana ketinggian. Botol diperbuat daripada kaca yang boleh dikitar semula dan tin daripada aluminium yang boleh dikitar semula.

Pengiktirafan

Mengenai A' Design Award Gangsa

Yanjing White Beer Pembungkusan Bir ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Yanjing White Beer Pembungkusan Bir diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Yanjing White Beer Pembungkusan Bir memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensi & Pembungkusan: 67.4*67.4*248mm, 54*54*170mm
Tag: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Teknologi Pengeluaran: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Cabaran Reka Bentuk: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Penyelidikan: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspirasi: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Tempoh Projek: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Aliran Operasi: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Ahli Pasukan: Feihu Han
Gen Xu
Da Wu