Reka bentuk The Book That Grew Panduan Ragut oleh Fabiano Dalmacio ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Platinum yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Seni Halus dan Pemasangan Seni.
PlatinumSeni Halus· 2021
The Book That Grew Panduan Ragut
oleh Fabiano Dalmacio
Klien: Rothco, part of Accenture Interactive
Pemenang A' Design Award Platinum dalam Kategori Seni Halus
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #122969Reka Bentuk
Mengenai The Book That Grew Panduan Ragut
The Book That Grew ialah panduan ragut yang dihasilkan untuk para petani di Ireland. Buku ini mempersembahkan sepuluh pelajaran dan sepuluh nasihat praktikal yang bertujuan meningkatkan kemampanan dan keuntungan. Sepuluh langkah tersebut membimbing petani ke arah sepuluh pusingan ragut rumput setiap tahun dan hasil sebanyak sepuluh tan rumput bagi setiap hektar. Setiap halaman, perkataan dan rajah dibentuk oleh akar rumput hidup, yang dipandu di sepanjang saluran sepanjang tempoh pertumbuhan beberapa minggu. Proses pertanian yang kompleks diterangkan melalui simbol yang direka khas, dan halaman lipat memuatkan kekunci simbol tersebut.
Pengiktirafan
Mengenai A' Design Award Platinum
The Book That Grew Panduan Ragut ialah pemenang A' Design Award Platinum, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk yang benar-benar luar biasa, elegan dan megah. Pemenang Platinum ialah keajaiban ciptaan, bukti batas kreativiti intelek, dan menunjukkan profesionalisme tiada tandingan serta kegeniusan pereka bentuknya. Reka bentuk ini diharapkan menjadi karya paling terkenal yang mentakrifkan estetika sesuatu zaman, menyumbang kepada kesejahteraan masyarakat dan memajukan batas seni, sains, reka bentuk dan teknologi. The Book That Grew Panduan Ragut mempamerkan tahap kecemerlangan yang melangkaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan ciri-cirinya yang menguntungkan dan bernilai. The Book That Grew Panduan Ragut ialah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, memberi inspirasi, menyeronokkan, menggembirakan dan mencetuskan kegembiraan yang besar.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Dimensi & Pembungkusan
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Tag
- book, design, Ireland, grass, farming, bank
- Teknologi Pengeluaran
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Cabaran Reka Bentuk
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Penyelidikan
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspirasi
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Tempoh Projek
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Aliran Operasi
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Ahli Pasukan
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Kredit Imej
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Ditaja
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