Reka bentuk The Book That Grew Buku Panduan Ragutan oleh Fabiano Dalmacio ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Idea dan Konseptual.
PerakIdea· 2021
The Book That Grew Buku Panduan Ragutan
oleh Fabiano Dalmacio
Klien: Rothco, part of Accenture Interactive
Pemenang A' Design Award Perak dalam Kategori Idea
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #122997Reka Bentuk
Mengenai The Book That Grew Buku Panduan Ragutan
Buku yang Tumbuh ialah panduan ragutan yang dicipta untuk para petani di Ireland. Buku ini membentangkan 10 pelajaran dan 10 nasihat praktikal yang membantu meningkatkan kemampanan di ladang. Setiap halaman, setiap perkataan dan setiap rajah dibentuk oleh akar rumput sebenar semasa ia tumbuh. Akar-akar tersebut dibimbing selama beberapa minggu melalui gabungan kerja berkebun dan kraf yang teliti, jadi proses percetakan disempurnakan oleh alam semula jadi. Proses pertanian yang kompleks diterangkan melalui satu set simbol khusus, dan halaman lipat membolehkan pembaca menyemak kunci simbol semasa membaca. Apabila ditutup, buku ini berukuran 29.7 kali 42 sentimeter.
Pengiktirafan
Mengenai A' Design Award Perak
The Book That Grew Buku Panduan Ragutan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. The Book That Grew Buku Panduan Ragutan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. The Book That Grew Buku Panduan Ragutan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensi & Pembungkusan
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tag
- book, design, Ireland, grass, farming, bank, idea
- Teknologi Pengeluaran
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Cabaran Reka Bentuk
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Penyelidikan
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspirasi
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Tempoh Projek
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Aliran Operasi
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Ahli Pasukan
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Kredit Imej
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Ditaja
Terokai Melangkaui Designers.org
Temui produk, perkhidmatan dan peluang daripada rakan pengiklanan kami.
Lagi untuk Diterokai
Reka Bentuk Berkaitan
Terokai lebih banyak reka bentuk pemenang anugerah daripada kategori yang sama, dipilih berdasarkan merit.
