Welfare Is Gold Strategi Pencegahan Gangguan oleh Tekio Collective Intelligence Agency

Reka bentuk Welfare Is Gold Strategi Pencegahan Gangguan oleh Tekio Collective Intelligence Agency ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Meta, Strategik dan Perkhidmatan.

GangsaPerkhidmatan· 2021

Welfare Is Gold Strategi Pencegahan Gangguan

oleh Tekio Collective Intelligence Agency

Klien: Tekio

Pemenang A' Design Award Gangsa dalam Kategori Perkhidmatan

97,296

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #123234

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Welfare Is Gold Strategi Pencegahan Gangguan

Welfare Is Gold ialah strategi pencegahan gangguan yang direka untuk sebuah kumpulan perlombongan besar di Mexico. Strategi ini menggabungkan Suruhanjaya Kebajikan di setiap unit, protokol tindakan, program komunikasi intensif dan aplikasi web yang menjana protokol khusus untuk setiap syarikat kontraktor. Bahan bercetak dan digital termasuk infografik, poster, video animasi pendek, kartun dan meme. Protokol ini direka bersama pekerja tempatan dan disahkan oleh unit-unit perlombongan. Matlamatnya adalah untuk mewujudkan budaya tempat kerja yang bebas daripada gangguan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Welfare Is Gold Strategi Pencegahan Gangguan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Welfare Is Gold Strategi Pencegahan Gangguan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Welfare Is Gold Strategi Pencegahan Gangguan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Dimensi & Pembungkusan: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Tag: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Teknologi Pengeluaran: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Cabaran Reka Bentuk: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Penyelidikan: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Inspirasi: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Tempoh Projek: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Aliran Operasi: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Ahli Pasukan: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Kredit Imej: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021