Reka bentuk Cala di Seta Label Wain oleh Giovanni Murgia ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.
GangsaPembungkusan· 2022
Cala di Seta Label Wain
oleh Giovanni Murgia
Klien: Cantina di Calasetta - Cala di Seta
Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #127081Reka Bentuk
Mengenai Cala di Seta Label Wain
Projek reka bentuk pembungkusan mewakili wain sebagai elemen unik dan mengenal pasti, dikaitkan dengan tempat di mana ia dilahirkan tetapi berhadapan dengan dunia. Daya tarikannya ialah wain muda, berwarna-warni dan mudah untuk ditafsirkan, bertujuan untuk sasaran yang terlepas tetapi mencari produk berkualiti. Atas sebab ini, reka bentuk dicirikan oleh penampilan yang berwarna-warni, minimum dan halus di mana reka bentuk rumah api terserlah, dibuat dengan grafik ringkas tetapi berkuasa dan dihiasi dengan kepingan logam berwarna dan kesan tiga dimensi pelega braille yang menyerupai laut.
Pengiktirafan
Mengenai A' Design Award Gangsa
Cala di Seta Label Wain ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Cala di Seta Label Wain diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Cala di Seta Label Wain memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
- Dimensi & Pembungkusan
- Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille - Tag
- wine, carignano, label, sardinia, italy, minimalism
- Teknologi Pengeluaran
- The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
- Cabaran Reka Bentuk
- Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
- Penyelidikan
- The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
- Inspirasi
- Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
- Tempoh Projek
- The project started in February 2021 in Sassari anche finished in April 2021.
- Aliran Operasi
- The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
- Ahli Pasukan
- Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene - Kredit Imej
- Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene
Ditaja
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