Shuanghui Rebrand Fungsi Utama: Pembungkusan Sosej oleh Tiger Pan

Reka bentuk Shuanghui Rebrand Fungsi Utama: Pembungkusan Sosej oleh Tiger Pan ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2022

Shuanghui Rebrand Fungsi Utama: Pembungkusan Sosej

oleh Tiger Pan

Klien: Shuanghui Group

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

16,948

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #130897

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Shuanghui Rebrand Fungsi Utama: Pembungkusan Sosej

Teks Buku: Penjenamaan Semula Shuanghui adalah reka bentuk pembungkusan untuk produk ham masak yang dijual di China. Reka bentuk semula ini mengekalkan elemen jenama asal dan menggantikan imej berpixel dengan grafik geometri, supaya bungkusan dapat dikenali dari jarak jauh. Pandangan produk dari pelbagai sudut dan dalam kombinasi yang berbeza dipermudahkan menjadi bentuk bulat. Tiga kumpulan warna terang membezakan pelbagai perisa. Susun atur maklumat yang jelas dan sistem siri yang seragam membantu pembeli mencari item yang dikehendaki dengan cepat. Tulisan jenama baharu mengikuti lengkung yang lembut.

Pengiktirafan

Mengenai A' Design Award Gangsa

Shuanghui Rebrand Fungsi Utama: Pembungkusan Sosej ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Shuanghui Rebrand Fungsi Utama: Pembungkusan Sosej diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Shuanghui Rebrand Fungsi Utama: Pembungkusan Sosej memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensi & Pembungkusan: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tag: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Teknologi Pengeluaran: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Cabaran Reka Bentuk: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Penyelidikan: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspirasi: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Tempoh Projek: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Aliran Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Ahli Pasukan: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Kredit Imej: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu