Plant Selected Fungsi Utama: Pembungkusan Minuman oleh Blackandgold Shanghai

Reka bentuk Plant Selected Fungsi Utama: Pembungkusan Minuman oleh Blackandgold Shanghai ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2022

Plant Selected Fungsi Utama: Pembungkusan Minuman

oleh Blackandgold Shanghai

Klien: Yili Group

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

12,631

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #134253

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Plant Selected Fungsi Utama: Pembungkusan Minuman

Teks Buku: Plant Selected ialah reka bentuk pembungkusan untuk siri minuman berasaskan tumbuhan. Bekasnya adalah botol PET yang diselaputi filem matte, berukuran 60 mm lebar, 60 mm dalam dan 177 mm tinggi. Warna hijau digunakan untuk minuman soya dan biru untuk minuman oat. Nama produk ditetapkan dalam fon Inggeris bergaya grafiti yang besar, dengan kacang soya dan oat berwarna emas diintegrasikan ke dalam huruf-huruf tersebut. Latar belakang berwarna penuh membentuk blok warna yang kuat di rak. Manfaat produk diletakkan di bahagian bawah untuk memberi maklumat kepada pengguna.

Pengiktirafan

Mengenai A' Design Award Gangsa

Plant Selected Fungsi Utama: Pembungkusan Minuman ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Plant Selected Fungsi Utama: Pembungkusan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Plant Selected Fungsi Utama: Pembungkusan Minuman memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Dimensi & Pembungkusan: Width 60 mm x Depth 60 mm x Height 177 mm
Tag: Packaging, plant-based Beverage, plant milk, China
Teknologi Pengeluaran: PET bottle covered with Matte film
Cabaran Reka Bentuk: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Penyelidikan: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspirasi: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Tempoh Projek: The project started in September, 2020 and the product is launched in March, 2021
Aliran Operasi: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Paten: All photos and video credits to blackandgold Shanghai, 2022.
Ahli Pasukan: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN