Reka bentuk 87MM Brand Story Reka Bentuk Buku oleh Sunghoon Kim ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Media Cetak dan Penerbitan.

PerakCetakan· 2022

87MM Brand Story Reka Bentuk Buku

oleh Sunghoon Kim

Klien: 87mm

Pemenang A' Design Award Perak dalam Kategori Cetakan

575,958

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #134927

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai 87MM Brand Story Reka Bentuk Buku

87MM ialah jenama fesyen terkemuka di Korea yang mencipta budaya harian melalui citarasa dan kepintaran. Sejak dilancarkan pada tahun 2011, ia telah direka bentuk untuk menceritakan kisah dekad yang lalu kepada peminat setia 87MM melalui Moment by Moment, We Say No Concept But Good Sense, sebuah jenama dengan rekod 10 tahun. Ini bertujuan untuk berkomunikasi dengan lebih rapat dengan golongan muda Korea yang menyukai 87MM dan berminat dengannya melalui kisah dua pengasas serta cerita jenama 87MM.

Pengiktirafan

Mengenai A' Design Award Perak

87MM Brand Story Reka Bentuk Buku ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. 87MM Brand Story Reka Bentuk Buku diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. 87MM Brand Story Reka Bentuk Buku ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensi & Pembungkusan: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tag: 87MM, brand book, book, design, editorial, graphic, typography
Teknologi Pengeluaran: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Cabaran Reka Bentuk: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Penyelidikan: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspirasi: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Tempoh Projek: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Aliran Operasi: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Ahli Pasukan: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Kredit Imej: 87MM