Sugar of Wagu Fungsi Utama: Pembungkusan Gula-gula oleh Jie Yang

Reka bentuk Sugar of Wagu Fungsi Utama: Pembungkusan Gula-gula oleh Jie Yang ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2022

Sugar of Wagu Fungsi Utama: Pembungkusan Gula-gula

oleh Jie Yang

Klien: Decelent

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

12,122

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #136068

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Sugar of Wagu Fungsi Utama: Pembungkusan Gula-gula

Teks Buku: Sugar of Wagu adalah reka bentuk pembungkusan untuk gula-gula tradisional yang diperbuat daripada bijirin amaranth di Hubei, China. Gula-gula ini merupakan santapan istimewa tempatan masyarakat Tujia. Kulit kertas keras dicetak rata kemudian dilipat menjadi bentuk harimau, dan gula-gula tersebut disimpan di dalam perut yang berwarna-warni. Semua warna berasal daripada corak sulaman brokat Tujia dan diekstrak daripada tumbuhan tempatan. Pigmen semula jadi ini akan pudar selepas kira-kira setahun, membolehkan pembungkusan kembali ke alam semula jadi. Reka bentuk ini bertujuan untuk memperkenalkan sejenis makanan istimewa serantau yang kurang dikenali kepada khalayak yang lebih luas.

Pengiktirafan

Mengenai A' Design Award Gangsa

Sugar of Wagu Fungsi Utama: Pembungkusan Gula-gula ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Sugar of Wagu Fungsi Utama: Pembungkusan Gula-gula diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Sugar of Wagu Fungsi Utama: Pembungkusan Gula-gula memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Dimensi & Pembungkusan: Length: about 15cm width: About 8cm height: About 20cm
Tag: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Teknologi Pengeluaran: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Cabaran Reka Bentuk: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Penyelidikan: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspirasi: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Tempoh Projek: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Aliran Operasi: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Ahli Pasukan: JieYang