Bank of England Fotografi oleh Matteo Ruisi

Reka bentuk Bank of England Fotografi oleh Matteo Ruisi ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Fotografi dan Manipulasi Foto.

GangsaFotografi· 2022

Bank of England Fotografi

oleh Matteo Ruisi

Klien: Bank of England

Pemenang A' Design Award Gangsa dalam Kategori Fotografi

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Pemenang Anugerah Yang Disahkan

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Warna

Reka Bentuk

Mengenai Bank of England Fotografi

Salah satu fungsi Bank of England adalah untuk mencetak wang kertas. Nota Paun Sterling British mempunyai ciri-ciri berbeza yang menjadikannya unik. Fotografi nota-nota tersebut telah diperkenalkan sebagai sebahagian daripada projek identiti visual yang lebih luas, namun wang kertas hanya boleh dihasilkan semula dengan mematuhi peraturan ketat. Foto-foto yang diambil dengan kanta makro memaparkan ciri keselamatan, watak-watak, dan keindahan reka bentuknya. Imej-imej tersebut telah dikumpulkan ke dalam 3 kategori: kumpulan nota, butiran, dan abstrak.

Pengiktirafan

Mengenai A' Design Award Gangsa

Bank of England Fotografi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Bank of England Fotografi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Bank of England Fotografi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensi & Pembungkusan: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tag: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Teknologi Pengeluaran: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Cabaran Reka Bentuk: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Penyelidikan: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspirasi: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Tempoh Projek: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Aliran Operasi: Images for branded photography can be used on digital and print applications.
Paten: Bank of England
Ahli Pasukan: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Kredit Imej: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell