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Dream Dance Ice Ribbon Fungsi Utama: Pembungkusan Minuman Beralkohol oleh Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Reka bentuk Dream Dance Ice Ribbon Fungsi Utama: Pembungkusan Minuman Beralkohol oleh Liandong Zhang, Huashuang Liu and Zhaoxin Zhu ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.


GangsaPembungkusan· 2023

Dream Dance Ice Ribbon Fungsi Utama: Pembungkusan Minuman Beralkohol

oleh Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

14,597

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #142242

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Reka Bentuk

Mengenai Dream Dance Ice Ribbon Fungsi Utama: Pembungkusan Minuman Beralkohol

Teks Buku: Dream Dance Ice Ribbon ialah set pembungkusan untuk minuman keras baijiu Cina. Set ini merupakan kotak misteri yang memuatkan empat botol dalam satu kotak. Setiap botol mewakili salah satu daripada empat sukan musim sejuk: gelongsor pantas, gelongsor artistik, curling dan hoki ais. Penutup kristal diukir di bahagian dalamnya dengan bentuk tiga dimensi bagi setiap sukan tersebut. Badan botol bersifat berpendarfluor, manakala bentuk tapaknya diadaptasi daripada Ice Ribbon di National Speed Skating Oval, digabungkan dengan simbol infiniti. Kotak ini disempurnakan dengan kemasan bronzing, timbulan (embossing) dan cetakan corak kepingan salji.

Pengiktirafan

Mengenai A' Design Award Gangsa

Dream Dance Ice Ribbon Fungsi Utama: Pembungkusan Minuman Beralkohol ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Dream Dance Ice Ribbon Fungsi Utama: Pembungkusan Minuman Beralkohol diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Dream Dance Ice Ribbon Fungsi Utama: Pembungkusan Minuman Beralkohol memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik
The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimensi & Pembungkusan
Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Tag
Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Teknologi Pengeluaran
The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Cabaran Reka Bentuk
Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Penyelidikan
Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspirasi
With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art, painted a touching scene of "Dream Dance Ice Ribbon".
Tempoh Projek
2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Aliran Operasi
The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Ahli Pasukan
Creative Director:Liandong Zhang;
Creative Director:Huashuang Liu;
Creative Director:Zhaoxin Zhu;
Designer:Jingzhang Xiao;
Designer:Ru Li;
Designer:Aizong Lin

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