Dream of the Blue Manual Class Pembungkusan Minuman Beralkohol oleh Jingzhang Xiao, Ru Li and Aizong Lin

Reka bentuk Dream of the Blue Manual Class Pembungkusan Minuman Beralkohol oleh Jingzhang Xiao, Ru Li and Aizong Lin ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2023

Dream of the Blue Manual Class Pembungkusan Minuman Beralkohol

oleh Jingzhang Xiao, Ru Li and Aizong Lin

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #142369

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Dream of the Blue Manual Class Pembungkusan Minuman Beralkohol

Dream of the Blue Manual Class ialah pembungkusan untuk baijiu premium, iaitu minuman keras sulingan tradisional Cina. Botolnya berbentuk titisan air mata dan dikemas dalam warna biru gelap dengan emas metalik. Kaca botol disembur pasir dan kemudian disalut dengan cat kemasan tukul, menghasilkan permukaan yang lembut dan hangat seperti lumpur bilik simpanan bawah tanah. Ukiran memaparkan gerbang dari Taman Klasik Suzhou serta dua belas detik penting jenama tersebut. Kotak persembahannya menggabungkan kulit biru beraneka corak dengan kertas bertekstur kayu dan perincian tekanan panas. Sistem empat kod melindungi pembungkusan ini daripada pemalsuan.

Pengiktirafan

Mengenai A' Design Award Perak

Dream of the Blue Manual Class Pembungkusan Minuman Beralkohol ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Dream of the Blue Manual Class Pembungkusan Minuman Beralkohol diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Dream of the Blue Manual Class Pembungkusan Minuman Beralkohol ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Dimensi & Pembungkusan: Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm
Tag: crafts, Baijiu, spirit, packaging, art
Teknologi Pengeluaran: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Cabaran Reka Bentuk: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Penyelidikan: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspirasi: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Tempoh Projek: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Aliran Operasi: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Ahli Pasukan: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin