Portal Beoplay Kempen Pengiklanan oleh Kutuko Studio

Reka bentuk Portal Beoplay Kempen Pengiklanan oleh Kutuko Studio ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Platinum yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Filem, Video dan Animasi.

PlatinumFilem· 2023

Portal Beoplay Kempen Pengiklanan

oleh Kutuko Studio

Klien: Kutuko Studio SL

Pemenang A' Design Award Platinum dalam Kategori Filem

2,488,529

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #144874

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Portal Beoplay Kempen Pengiklanan

Ia adalah kempen untuk mempromosikan fon kepala Portal Beoplaynya. Penstrim berkongsi produksi untuk menjadikannya viral. Di bawah tuntutan Bunyi yang membentuk dunia anda, mereka terpaksa mencipta 5 senario yang merujuk kepada kategori industri permainan video. Selain mempunyai kesan visual yang hebat, pengalaman itu dinaikkan kepada persaingan untuk lokasi objek jimat yang tersembunyi dalam setiap bingkai. Pasukan ini berhadapan dengan reka bentuk pelbagai senario di mana protagonis adalah produk dan pengalaman menggunakannya.

Pengiktirafan

Mengenai A' Design Award Platinum

Portal Beoplay Kempen Pengiklanan ialah pemenang A' Design Award Platinum, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk yang benar-benar luar biasa, elegan dan megah. Pemenang Platinum ialah keajaiban ciptaan, bukti batas kreativiti intelek, dan menunjukkan profesionalisme tiada tandingan serta kegeniusan pereka bentuknya. Reka bentuk ini diharapkan menjadi karya paling terkenal yang mentakrifkan estetika sesuatu zaman, menyumbang kepada kesejahteraan masyarakat dan memajukan batas seni, sains, reka bentuk dan teknologi. Portal Beoplay Kempen Pengiklanan mempamerkan tahap kecemerlangan yang melangkaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan ciri-cirinya yang menguntungkan dan bernilai. Portal Beoplay Kempen Pengiklanan ialah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, memberi inspirasi, menyeronokkan, menggembirakan dan mencetuskan kegembiraan yang besar.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Dimensi & Pembungkusan: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tag: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Teknologi Pengeluaran: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Cabaran Reka Bentuk: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Penyelidikan: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspirasi: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Tempoh Projek: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Aliran Operasi: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Paten: Kutuko Studio SL
Ahli Pasukan: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Kredit Imej: Boutique Visual Kutuko Studio, Beoplay Portal, 2022