Tsingtao 9 Degrees Pembungkusan Bir oleh Jin Zhang

Reka bentuk Tsingtao 9 Degrees Pembungkusan Bir oleh Jin Zhang ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2023

Tsingtao 9 Degrees Pembungkusan Bir

oleh Jin Zhang

Klien: Tsingtao Beer

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #144952

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Tsingtao 9 Degrees Pembungkusan Bir

Bir Tsingtao adalah salah satu jenama bir yang paling terkenal di China. Atas dasar menonjolkan jenama, pihak jenama perlu menunjukkan ciri-ciri tempatan setiap wilayah. Pereka bentuk menggunakan Hubei "Menara Kren Kuning" untuk menunjukkan ciri-ciri tempatan. Selain itu, Xiangyun, Kren, dan kesesakan "Bulu Phoenix" (Hubei sangat menyukai Phoenix) menjadikan keseluruhan gambar lebih fleksibel; Pada masa yang sama, serlahkan "9 darjah", titik jualan terbesar produk, untuk mempromosikan jualan dengan berkesan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Tsingtao 9 Degrees Pembungkusan Bir ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Tsingtao 9 Degrees Pembungkusan Bir diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Tsingtao 9 Degrees Pembungkusan Bir memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensi & Pembungkusan: Width 65mm x Depth 65mm x Height 265mm
Tag: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Teknologi Pengeluaran: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Cabaran Reka Bentuk: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Penyelidikan: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspirasi: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Tempoh Projek: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Aliran Operasi: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Paten: Intellectual property/patents/copyrights owned by Tsingtao Brewery