Heralbony Pembungkusan oleh Atsushi Morita

Reka bentuk Heralbony Pembungkusan oleh Atsushi Morita ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2023

Heralbony Pembungkusan

oleh Atsushi Morita

Klien: Paper Parade Inc.

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

31,487

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #145156

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Heralbony Pembungkusan

Heralbony ialah siri pembungkusan yang dicipta untuk sebuah jenama seni-kehidupan yang mengaplikasikan karya seni oleh artis kurang upaya pada fesyen dan reka bentuk dalaman. Sehelai kertas biru, yang dipilih daripada lebih 9,000 jenis kertas, digunakan untuk semua pembungkusan dan alat penjenamaan yang disentuh oleh pelanggan. Biru merupakan warna simbolik Hari Autisme Sedunia. Kertas yang dipilih adalah tebal dan mempunyai tekstur seakan-akan kraf. Hanya cetakan kerajang (foil stamping) digunakan, pada satu kedudukan dan satu saiz, yang menghapuskan peringkat pruf warna dan mengekalkan kos yang rendah. Rangkaian ini merangkumi kotak produk, kotak hadiah dan beg beli-belah.

Pengiktirafan

Mengenai A' Design Award Perak

Heralbony Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Heralbony Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Heralbony Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensi & Pembungkusan: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Tag: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Teknologi Pengeluaran: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Cabaran Reka Bentuk: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Penyelidikan: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspirasi: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Tempoh Projek: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Aliran Operasi: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Kredit Imej: Photographer Yusuke Tsuchida, 2019 to 2022.