Reka bentuk Golden Cat Bir oleh Jin Zhang ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

BesiPembungkusan· 2023

Golden Cat Bir

oleh Jin Zhang

Klien: InBev jinlongquan beer (Hubei) Co., Ltd

Pemenang A' Design Award Besi dalam Kategori Pembungkusan

13,680

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #146768

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Golden Cat Bir

Ini adalah bir untuk minum malam. Pereka bentuk telah memilih kucing yang sangat disukai pengguna sebagai imej utama untuk mereka bentuk, supaya bir dapat dengan cepat mewujudkan hubungan emosi dengan pengguna sambil meningkatkan keintiman. Pada masa yang sama, kucing yang suka aktiviti malam sangat konsisten dengan kedudukan masa penggunaan (penggunaan malam) anggur ini. Akhirnya, pereka juga menggunakan corak Eropah klasik untuk hiasan, menjadikan keseluruhan label bir penuh dengan kelazatan.

Pengiktirafan

Mengenai A' Design Award Besi

Golden Cat Bir ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Golden Cat Bir diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Golden Cat Bir dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Dimensi & Pembungkusan: Width 58mm x Depth 58mm x Height 188mm
Tag: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Teknologi Pengeluaran: Glass bottle sticker
Cabaran Reka Bentuk: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Penyelidikan: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspirasi: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Tempoh Projek: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Aliran Operasi: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.