The Donn Wiski Malt Irish Tunggal oleh Tiago Russo and Katia Martins

Reka bentuk The Donn Wiski Malt Irish Tunggal oleh Tiago Russo and Katia Martins ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2023

The Donn Wiski Malt Irish Tunggal

oleh Tiago Russo and Katia Martins

Klien: The Craft Irish Whiskey Co.

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

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Reka Bentuk

Mengenai The Donn Wiski Malt Irish Tunggal

The Donn melambangkan yang paling muda dari rangkaian The Craft Irish Whisky Co.; pintu masuk kepada nilai teras jenama sebagai pengalaman mendalam di sekitar ini atau mana-mana produk yang CIWC bangunkan. Tiada aksesori yang terkecuali, tiada butiran yang terlalu kecil. Daripada reka bentuk botol penyata yang mengganggu, kepada kotak lutsinar yang mengasyikkan, pengguna boleh menemui setiap komponen yang benar-benar boleh memberikan pengalaman wiski yang sempurna untuk satu. Kaca, pipet dan batu, semuanya diikat dengan selamat pada sandaran suede kotak, mencipta paparan aksesori yang selamat, dilengkapi dengan sentuhan lembut perincian kulit.

Pengiktirafan

Mengenai A' Design Award Emas

The Donn Wiski Malt Irish Tunggal ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. The Donn Wiski Malt Irish Tunggal diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. The Donn Wiski Malt Irish Tunggal mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Dimensi & Pembungkusan: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Tag: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Teknologi Pengeluaran: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Cabaran Reka Bentuk: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Penyelidikan: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspirasi: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Tempoh Projek: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Aliran Operasi: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Ahli Pasukan: Tiago Russo
Katia Martins
Jose Augusto
Kredit Imej: The Craft Irish Whiskey Co.