Pazhu Winery Pembungkusan Wain oleh Yanhui Zhang

Reka bentuk Pazhu Winery Pembungkusan Wain oleh Yanhui Zhang ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

BesiPembungkusan· 2024

Pazhu Winery Pembungkusan Wain

oleh Yanhui Zhang

Klien: Wuhan PUFINE Creative Technology Co., Ltd.

Pemenang A' Design Award Besi dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #152702

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Pazhu Winery Pembungkusan Wain

Pazhu Winery adalah reka bentuk pembungkusan untuk wain anggur yang dihasilkan di Tibet. Kotak luar mengikuti gaya seni bina Istana Potala, dengan warna merah oker dan kuning batu digunakan sebagai warna utama. Label PET dibuat dengan proses percetakan ultraungu sembilan warna. Corak restu yang membawa tuah, bendera doa, tangkai anggur dan haiwan tempatan dilukis dengan gaya serantau. Nombor 3716 merujuk kepada ketinggian kilang wain tersebut. Apabila kotak dibuka di bahagian atas, bentuk pergunungan sekeliling akan muncul. Kotak hadiah ini berukuran 112 kali 112 kali 380 milimeter.

Pengiktirafan

Mengenai A' Design Award Besi

Pazhu Winery Pembungkusan Wain ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Pazhu Winery Pembungkusan Wain diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Pazhu Winery Pembungkusan Wain dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Dimensi & Pembungkusan: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Tag: Tibet, extremely high altitude, national features, Pazhu Winery
Teknologi Pengeluaran: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Cabaran Reka Bentuk: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Penyelidikan: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Inspirasi: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Tempoh Projek: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Aliran Operasi: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Ahli Pasukan: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang