Reka bentuk RE MAX Daelim Kit Brosur oleh Sang Ryu ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Media Cetak dan Penerbitan.

GangsaCetakan· 2024

RE MAX Daelim Kit Brosur

oleh Sang Ryu

Klien: RE/MAX Daelim

Pemenang A' Design Award Gangsa dalam Kategori Cetakan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #155961

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

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Reka Bentuk

Mengenai RE MAX Daelim Kit Brosur

Kit brosur ini direka untuk RE MAX Daelim, sebuah francaisi baharu bagi francais hartanah antarabangsa Real Estate Maximums (RE MAX) di Korea Selatan. Ia merangkumi edisi dwibahasa dalam bahasa Korea dan Inggeris, serta folder fail untuk mempromosikan aktiviti jualan ejen hartanah kepada bakal pelanggan. Terinspirasi daripada kolaborasi dengan ejen hartanah, pereka menguruskan komunikasi jenama bagi produk francaisi untuk memasarkan perkhidmatan dan prestasi mereka. Brosur ini menampilkan kandungan bermaklumat, manakala folder fail memuatkan dokumentasi jualan bagi memudahkan perundingan pelanggan.

Pengiktirafan

Mengenai A' Design Award Gangsa

RE MAX Daelim Kit Brosur ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. RE MAX Daelim Kit Brosur diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. RE MAX Daelim Kit Brosur memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensi & Pembungkusan: 210 x 297 mm
Tag: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Teknologi Pengeluaran: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Cabaran Reka Bentuk: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Penyelidikan: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspirasi: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Tempoh Projek: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Aliran Operasi: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.