Reka bentuk Nexus Pengalaman Jenama Spatial oleh Responsive Spaces ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Antara Muka, Interaksi dan Pengalaman Pengguna.
BesiAntara Muka· 2025
Nexus Pengalaman Jenama Spatial
oleh Responsive Spaces
Klien: DC Tower
Pemenang A' Design Award Besi dalam Kategori Antara Muka
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #162496Reka Bentuk
Mengenai Nexus Pengalaman Jenama Spatial
Di kedudukan tengah dalam bangunan tertinggi di Austria, DC Tower Vienna, Responsive Spaces mencipta ruang jenama untuk mengalami nilai-nilai menara tersebut: The Nexus mempersembahkan tempat untuk berehat, berhubung dan berhubung semula. Instalasi media ini menggunakan maklumat digital, bunyi, dan cahaya untuk membawa pengunjung dalam perjalanan visual yang berkesan dan menghubungkan mereka secara emosi dengan jiwa bangunan. Antara muka sentuh tambahan membolehkan tetamu meneroka segala-galanya sendiri. Semasa kandungan digital dipamerkan, corak cahaya berkod warna dan disegerakkan masa memenuhi ruangan.
Pengiktirafan
Mengenai A' Design Award Besi
Nexus Pengalaman Jenama Spatial ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Nexus Pengalaman Jenama Spatial diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Nexus Pengalaman Jenama Spatial dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Dimensi & Pembungkusan
- The room as the size of approximately 3 meters in width and 12 meters in length
- Tag
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Teknologi Pengeluaran
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Cabaran Reka Bentuk
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Penyelidikan
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Inspirasi
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Tempoh Projek
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Aliran Operasi
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Paten
- none
- Ahli Pasukan
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - Kredit Imej
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
Ditaja
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