Ken14 Pembungkusan Bir oleh China Resources Snow Breweries

Reka bentuk Ken14 Pembungkusan Bir oleh China Resources Snow Breweries ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2025

Ken14 Pembungkusan Bir

oleh China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #163372

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Ken14 Pembungkusan Bir

Ken 14 ialah pembungkusan yang dicipta untuk bir yang diperbuat daripada barli tempatan. Reka bentuk ini mengabstrakkan pemandangan semula jadi ladang barli di Hulunbuir, menggunakan warna putih, hijau dan keemasan untuk mengingatkan pertumbuhan barli daripada anak benih hingga matang. Susun atur dan teks mengikut gaya akhbar lama Cina, yang memudahkan pembacaan. Bahan-bahan yang digunakan termasuk alternatif kulit berasaskan bio yang diperbuat daripada hampas bijirin, fabrik bukan tenunan, beg kertas kraf yang boleh dikitar semula dan kotak kertas yang boleh terbiodegradasi, dipilih untuk menyokong pemeliharaan alam sekitar.

Pengiktirafan

Mengenai A' Design Award Perak

Ken14 Pembungkusan Bir ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Ken14 Pembungkusan Bir diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Ken14 Pembungkusan Bir ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimensi & Pembungkusan: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Tag: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Teknologi Pengeluaran: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Cabaran Reka Bentuk: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Penyelidikan: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspirasi: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Tempoh Projek: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Aliran Operasi: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Ahli Pasukan: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu