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Piernas Largas Pembungkusan Wain oleh Ian Wallace

Reka bentuk Piernas Largas Pembungkusan Wain oleh Ian Wallace ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.


GangsaPembungkusan· 2025

Piernas Largas Pembungkusan Wain

oleh Ian Wallace

Klien: Piernas Largas

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

12,883

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #163685

Warna

Reka Bentuk

Mengenai Piernas Largas Pembungkusan Wain

Piernas Largas adalah reka bentuk pembungkusan untuk siri empat jenis wain. Setiap botol membawa nama, konsep dan ilustrasinya sendiri, yang diilhamkan oleh watak-watak dan detik-detik yang biasa dengan golongan muda di Chile. Grafik yang penuh warna ini bertujuan untuk mencetuskan perbualan dan menjadikan botol tersebut sebagai perkara utama pada majlis-majlis sosial. Setiap botol kaca memuatkan 750 ml, berukuran 300 mm tingginya dan berat 710 g. Karya seni itu diaplikasikan menggunakan sarung mengecut haba yang tahan lasak dan tahan terhadap penyejukan beku. Hasratnya adalah untuk menawarkan alternatif yang menyeronokkan kepada persembahan wain tradisional.

Pengiktirafan

Mengenai A' Design Award Gangsa

Piernas Largas Pembungkusan Wain ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Piernas Largas Pembungkusan Wain diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Piernas Largas Pembungkusan Wain memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik
These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimensi & Pembungkusan
Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Tag
Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Teknologi Pengeluaran
For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Cabaran Reka Bentuk
Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Penyelidikan
Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspirasi
The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Tempoh Projek
The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Aliran Operasi
Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Ahli Pasukan
Freelance Designer: Ian Wallace
Kredit Imej
Images: Ian Wallace

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