Daity Ais Loli Buah-buahan oleh Mohsen Koofiani

Reka bentuk Daity Ais Loli Buah-buahan oleh Mohsen Koofiani ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2025

Daity Ais Loli Buah-buahan

oleh Mohsen Koofiani

Klien: Zarrin Ghazal Co. - DAITY Ice cream

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

13,599

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #170509

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Daity Ais Loli Buah-buahan

Reka bentuk ini dicipta dalam gaya pop-art yang moden dan meriah. Penggunaan warna cerah berinspirasikan musim panas digabungkan dengan tipografi besar yang mudah dibaca merupakan ciri utama reka bentuk ini, memastikan penyampaian maklumat yang pantas kepada khalayak. Warna yang dipilih adalah berdasarkan perisa produk, mewujudkan daya tarikan visual untuk kanak-kanak, rasa keseronokan untuk remaja, dan menyampaikan kualiti serta kesihatan untuk orang dewasa.

Pengiktirafan

Mengenai A' Design Award Gangsa

Daity Ais Loli Buah-buahan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Daity Ais Loli Buah-buahan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Daity Ais Loli Buah-buahan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensi & Pembungkusan: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tag: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Teknologi Pengeluaran: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Cabaran Reka Bentuk: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Penyelidikan: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspirasi: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Tempoh Projek: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Aliran Operasi: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Kredit Imej: Creator and design Mohsen Koofiani