Guijiu 20 Pembungkusan Minuman Keras oleh Liandong Zhang and Xueqian Zhang

Reka bentuk Guijiu 20 Pembungkusan Minuman Keras oleh Liandong Zhang and Xueqian Zhang ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2025

Guijiu 20 Pembungkusan Minuman Keras

oleh Liandong Zhang and Xueqian Zhang

Klien: Guizhou Guijiu Group Co., Ltd

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

137,586

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #170686

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Guijiu 20 Pembungkusan Minuman Keras

Guijiu 20 ialah pembungkusan untuk minuman keras baijiu dari China. Botol ini menggabungkan bahagian atas bulat dengan badan berbentuk segi empat, satu bentuk yang dikaitkan dengan konsep tradisional keharmonian. Corak timbul rama-rama, phoenix, burung dan ikan diambil daripada motif tradisional kumpulan etnik di Guizhou, China. Garisan gelang tahunan dan garisan teres merujuk kepada proses penuaan dan landskap tempatan. Botol ini diperbuat daripada kaca berketelusan tinggi dengan penutup logam, dan rawatan permukaan memberikan kaca tersebut tekstur seakan-akan seramik pada kos yang lebih rendah. Badan berbentuk segi empat itu juga menambah baik cengkaman.

Pengiktirafan

Mengenai A' Design Award Emas

Guijiu 20 Pembungkusan Minuman Keras ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Guijiu 20 Pembungkusan Minuman Keras diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Guijiu 20 Pembungkusan Minuman Keras mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Dimensi & Pembungkusan: box：140*110*275mm
bottle：115*62*223mm
Tag: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Teknologi Pengeluaran: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Cabaran Reka Bentuk: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Penyelidikan: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspirasi: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Tempoh Projek: The project launched in February 2021 and release to market in June 2024
Aliran Operasi: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Ahli Pasukan: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Kredit Imej: Guizhou Guijiu Group Co., Ltd