Reka bentuk Cny Design For The Year Of The Snake Pembungkusan Susu oleh Mengniu Gaoke Fresh Dairy Products ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.
PerakPembungkusan· 2025
Cny Design For The Year Of The Snake Pembungkusan Susu
oleh Mengniu Gaoke Fresh Dairy Products
Klien: Mengniu Gaoke Fresh Dairy Products
Pemenang A' Design Award Perak dalam Kategori Pembungkusan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #171317Reka Bentuk
Mengenai Cny Design For The Year Of The Snake Pembungkusan Susu
Cny Design For The Year Of The Snake ialah label pembungkusan susu edisi terhad yang dicipta khas untuk Tahun Ular Cina. Label ini diperbuat daripada bahan BOPP lutsinar dua lapisan. Lapisan atas memaparkan corak ular geometrik yang melambangkan tuah. Penjuru segi tiga merah dengan tepi terangkat membolehkan lapisan atas dikupas, mendedahkan ucapan restu tersembunyi bertemakan cinta, kekayaan, kerjaya dan peperiksaan. Aksi mengupas ini mengubah pengalaman minum susu segar menjadi satu ritual kecil. Cetakan timbul panas setempat menambahkan kedalaman visual pada reka bentuk ini.
Pengiktirafan
Mengenai A' Design Award Perak
Cny Design For The Year Of The Snake Pembungkusan Susu ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Cny Design For The Year Of The Snake Pembungkusan Susu diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Cny Design For The Year Of The Snake Pembungkusan Susu ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- Dimensi & Pembungkusan
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - Tag
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- Teknologi Pengeluaran
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- Cabaran Reka Bentuk
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- Penyelidikan
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- Inspirasi
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- Tempoh Projek
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- Aliran Operasi
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- Ahli Pasukan
- Design Director: Li Huang
Designer:Shen Jia Ting - Kredit Imej
- Mengniu Gaoke Fresh Dairy Products
Ditaja
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