Reka bentuk Roots Zines oleh Xun Zuo ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Media Cetak dan Penerbitan.

GangsaCetakan· 2025

Roots Zines

oleh Xun Zuo

Klien: Xunzuodesign

Pemenang A' Design Award Gangsa dalam Kategori Cetakan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #172635

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Warna

Reka Bentuk

Mengenai Roots Zines

Penerbitan modular ini terdiri daripada zines, setiap satu dihasilkan dengan bahasa visual yang mencerminkan identiti para pencerita. Berpusat di sekitar kedai kopi New York, ia merakam cara pendatang baru menavigasi perhubungan dan rasa kepunyaan. Format berjahit dan dimeterai vakum membangkitkan ketidakkekalan dan ketegangan emosi. Melalui naratif peribadi, projek ini mendedahkan nilai sosial perniagaan kecil dan membingkai semula reka bentuk emosi sebagai alat untuk inklusiviti.

Pengiktirafan

Mengenai A' Design Award Gangsa

Roots Zines ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Roots Zines diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Roots Zines memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Dimensi & Pembungkusan: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Tag: Zine, Book, Ethnographic Research, Branding, Customer Experience
Teknologi Pengeluaran: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Cabaran Reka Bentuk: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Penyelidikan: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Inspirasi: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Tempoh Projek: An ongoing project started in August 2022. The most recent update was in July 2024.
Aliran Operasi: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.