Melodi Chocolate Fungsi Utama: Reka Bentuk Pembungkusan oleh Ebru Sile Goksel

Reka bentuk Melodi Chocolate Fungsi Utama: Reka Bentuk Pembungkusan oleh Ebru Sile Goksel ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2026

Melodi Chocolate Fungsi Utama: Reka Bentuk Pembungkusan

oleh Ebru Sile Goksel

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

7,760

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #175760

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Warna

Reka Bentuk

Mengenai Melodi Chocolate Fungsi Utama: Reka Bentuk Pembungkusan

Reka bentuk pembungkusan ini diilhamkan daripada budaya coklat tukang tradisional Eropah. Tipografi merujuk kepada papan tanda gula-gula vintaj, manakala cop grafik menyampaikan kualiti, ketukangan, dan warisan. Sistem visual ini fleksibel dan boleh diaplikasikan secara konsisten merentasi pelbagai format pembungkusan. Bahan, tekstur, butiran kerajang, dan teknik pengeluaran yang dipilih dengan teliti mewujudkan penampilan premium yang halus, sesuai untuk runcit dan pemberian hadiah.

Pengiktirafan

Mengenai A' Design Award Gangsa

Melodi Chocolate Fungsi Utama: Reka Bentuk Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Melodi Chocolate Fungsi Utama: Reka Bentuk Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Melodi Chocolate Fungsi Utama: Reka Bentuk Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Dimensi & Pembungkusan: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Tag: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Teknologi Pengeluaran: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Cabaran Reka Bentuk: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Penyelidikan: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Inspirasi: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Tempoh Projek: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Aliran Operasi: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Ahli Pasukan: Ebru Sile Goksel
Kredit Imej: Photographer: Yonca Muslubaş